50% of marketers tend to rely on Twitter for powerful customer engagement. But the popular social media site is bustling with more than 300 million followers. And that implies a serious cut-throat competition for the marketers or businesses here. But no worries, you have a full article here on how to pull in Twitter followers like an expert.
Promote meaningful beneficial content
When you have your business account on Twitter, there is always the temptation to talk about your brand. But that (self-promotion) will make 20% of your posts. The larger share, i.e. 80% of your posts, should be informative. Post something that will be helpful for your target audience and would also relate to your industry. For example, let’s say you have a salon. You target audience here would be folks who are interested in various hair styles and related stuff. So, a post like “7 coolest hairstyles for this year” will inspire more traffic than plain sales stuff about your brand.
Know the right time
You can’t expect to pull in a good lot of followers to your Twitter account if you don’t post your tweets when they are online. Here is a chart on the right timing for tweets to reach out to your target audience effectively.
- Wednesday and Friday, 9 a.m.
- Wednesday and Tuesday are the most effective days for posting on Twitter
- Monday-Friday, 8 a.m. to 4 p.m.
- Don’t expect much engagement on Saturdays and the time period between 10 p.m. to 4 a.m.
Hashtags are trending, not just in Instagram but in other popular social networking sites as well. As per market reports, tweets with minimum one hashtag garners 12.6 percent more engagement compared to tweets without them. So, try to post tweets with hashtags to attract more attention. But make sure the hashtag/s is/are relevant to your industry and the content.